User journeys study patterns of user behavior, how users interact with the site and their paths. It is a conceptual tool that affects the information structure of a site.

They are specifically for sites where there are several modes of behavior or interaction. It is a tool reserved for websites with complex interactions, for example either e-payments or social networking.

The design of the page often needs to reflect where in the journey the user is. Page elements need to provide a sense of direction, content behind offering less relevance, content in front giving maximum relevance and answering their current needs. Using this tool encourages the team to be focused on multiple needs.