They are a visual representation of the content of a web page that is the culmination of user research, business objectives and content.

Seen after the initial analysis phase and structure work has been completed. They are working documents that are not finished designs but are likely to change as the design process progresses and functional requirements are clarified.

Ensures accurate planning for functional specifications, and that all project team members are well briefed. They enable developers to start work on new functionality before the visual design begins, helping to minimize development costs. They are the foundation for an agreement between Hello and the client. The wireframe becomes the document which binds IA’s, designers, developers and client together in a common agreement about the goals of the project.