Today everything is about user experience. A user of your product will have an experience that will be positive or negative and that sentiment will carry to their peers, colleagues or family.

This is why user experience is such an important consideration for companies today and getting your product development teams on board with the methods and reasons for using tools to gauge UX and create lasting desirable experiences.

UX BASIS has 24 methods which are used in different situations and for a variety of purposes. Select the tools that will give the most relevant and effective results for the business need and the wants of the user base.

No project will require all the tools being used in the first phase of work. But it is likely different elements will be used as a project matures and undergoes iterative changes, modifications and developments. And by having an agreed approach we can engage others in a common language.

The model is fully adaptive to any clients needs, can fit with tech’s agile process and incorporates the creative and development departments at key stages in the creation process. It provides an invaluable overview in projects and time consuming misconceptions are avoided. Additionally it helps cut costs due to the carefully considered user experience.